Spinal Elements Bolsters its Commercial Team

Spinal Elements, a spine technology company, has announced recent additions to its commercial team.
 
André Potgieter now leads Spinal Elements’ sales initiatives and scale-up as the company’s chief commercial officer. Potgieter has more than 25 years of experience in spine technology sales. He was responsible for building the sales channel at LDR Spine, growing that business from $3 million in annual revenue to approximately $160 million when the company was acquired by Zimmer Biomet. He later served as vice president of Sales for Zimmer Biomet’s spine division. His other experience includes leadership roles at Kyphon and Synthes (now DePuy Sythes, a division of Johnson & Johnson).
 
“I have been extremely impressed with the technology and business that Spinal Elements has developed,” Potgieter said. “I look forward to helping grow the commercial footprint as we deliver the company’s highly differentiated solutions portfolio to an expanded base of users.”
 
Eric Krinsky was hired as vice president of New Market Development and Sales Operations. Krinsky jhas more than 20 years of experience in healthcare and medical device sales. He has held sales management roles with Samsung, GE Healthcare, and CareFusion. His executive roles in spine include vice presidet of Sales, Surgical Intelligence, at NuVasive Inc. and vice president of Sales, Marketing, and Sales Operations at Benvenue Medical.
 
“It is rare to find a company like Spinal Elements that is obsessed with their customer’s needs and focused on innovation and invention. We will continue to develop and roll out new programs to grow the company,” Krinsky said.
 
Jason Blain, president and CEO of Spinal Elements, stated, “I am excited and honored to work with these leaders as we continue to expand and enhance the talent on our commercial team. The group we have assembled will drive Spinal Elements into a new era.”
 
Spinal Elements is a Carlsbad, Calif.-based medical device company focused on the design, development, and commercialization of systems, products, and technologies for spine surgery procedures. A designer, developer, manufacturer, and marketer of medical devices used in spinal surgical procedures, Spinal Elements combines medical device technologies, biologics and instrumentation to create positive surgical outcomes that exceed surgeon and patient expectations. Spinal Elements has built a reputation delivering differentiated technologies that enable fundamental shifts in solutions for spine surgery. The company markets a complete portfolio of advanced spinal implant technologies.